Saturday, January 23, 2016

Where are ebooks headed?

I don't think anyone really knows what's happening in the ebook world. The sales of ebooks plateaued in 2015 and no one really knows if that was a pause or the peak. My thought is that with about 1/4 of the total book sales, ebooks probably haven't reached their peak yet. I do think that the future for them is very uncertain, as is the future of ebooks in libraries.

I say this because the big, mainstream of the ebook publishing world seem to be satisfied with selling ebooks as if their potential to be something more than their paper counterparts isn't worth pursuing. Think about what you could do with ebooks. At the very minimum, like digital versions of movies, you could have added features, interviews with the author, etc. Things that are not possible in paper.

Libraries need to figure out ways around the stranglehold ebook publishers have on them. After all, history has shown that libraries are one of the main places for people to try out, with very low or no risk, new authors, new media, etc. I maintain that publishers are shooting themselves in the foot and driving the growth in the the independent and self-published ebook explosion by making library acquisition of ebooks so clunky and restricted.

Libraries could be the biggest and cheapest sales force a publisher could want. Librarians like reading, we like sharing, and we promote by word-of-mouth the good stuff, the new stuff, the overlooked stuff. It's like having an army of volunteer sales people. Because readers buy the books they like. If they find a new author in a library and they come to love that author, they'll start buying that author's new material rather than wait to borrow. It happened years before ebooks were even remotely a thing.

What got me ranting about this old topic again? This article, which is a pretty good article from American Libraries magazine with the opinions of four experts in the field. I'd recommend a read.

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