Wednesday, April 13, 2016

A New Brand - A New Image!

The past two weeks have been a whirlwind of activity at the Hutchinson Public Library! We have been working for some time on a fresh new image for the library.

Every once in a while all organizations need to pause and take a look at HOW they look. What does a patron experience when she visits the organization's website? What does the app or apps look like? What does the physical space look like?

Hutchinson Public Library's image was what it has been for many, many, MANY years. It wasn't bad by any stretch, but it wasn't inspiring. It wasn't current. It didn't let people know what our amazing staff had to offer or what tools we had hidden.

So we went big with color, we set our sights high on what we want to say to our users. We want to be the place where patrons can explore an idea or a subject. We want to be the place where patrons can discover a solution, a new passion, or a new course in life. We want to be the place where patrons can connect with one another, with other entities in the community, and with ideas from around the world.

Our new face has a name - Seemore. He will help you (and us) see more of what's around locally and far away. I'm excited to with where the Hutchinson Public Library is going. You will be seeing more of our bright new colors and our smiling helpful nature in the weeks and months to come.

If you haven't visited us recently, stop by virtually or in person and we'll be glad to help you with that next great discovery!

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